Ather Ride-Sync
CREATIVE DIRECTION
Guided by curiosity, the shoot used custom filters, prisms, and light refraction to manipulate form and create abstract visuals.
LIGHTING TECHNIQUES USED
Projection mapping, neon tubes, reflective surfaces, and intentional lens flare were all incorporated into the creative process.
STYLING PHILOSOPHY
Futuristic, reflective materials and metallic finishes amplify the interaction with light, while asymmetrical cuts support the conceptual tone.
3D printing made the process of iterating fast and hands-on, allowing different forms, proportions, and mechanisms to be tested and refined quickly through physical prototypes. Instead of designing everything digitally and manufacturing only at the end, the project evolved through continuous printing, assembling, adjusting, and reprinting.
Developed through rapid prototyping and iterative 3D printing, the project focused on creating a form that feels approachable, customizable, and easy to assemble while maintaining a strong architectural presence. Rather than positioning fabrication as an industrial process, FORM/01 explores the idea of making as part of everyday domestic culture — where products exist not only as physical objects, but also as downloadable systems that can be produced, modified, and shared locally.
THINK WE SHOULD
CATCH UP?
Some good coffee, great yaps, and maybe some collective gyaan exchange